DriverMPAlpha

Brand

How DriverMP looks, sounds and leans.

For press, VTCs, streamers and anyone making something with our name on it. Everything here is free to use within the rules at the bottom. Short version: show you drive with us, don't pretend to be us.

Get the logo files
02

The lean

Everything leans forward 8 degrees, the same as the D. Buttons wipe across on it, tags tilt on it, step numbers sit on it. It's how a page feels like it's going somewhere.

0°, standing still
-8°, us
-20°, too much. That's a crash.

Hover these. The fill comes in on the lean.

PrimarySecondaryAlpha
03

Colour

Mostly black, some white, one blue. Click any colour to copy it.

Night road, about 70% Greys and white Blue

Supporting

Signals only ever for what they mean, never decoration

04

Type

Two typefaces, both free from Google Fonts. A third for codes.

Unbounded, 700 to 800 · headlines, the wordmark

Same road.

Wide and heavy. Tight tracking (-0.03em). Sentence case, never all caps, never for body text.

Inter, 400 to 650 · everything else

Real drivers, real trucks. Paint, parts, trailers and lights, exactly as built. Reports get replayed before anyone's banned, and every ban comes with its clip.

Plain and readable. 15 to 17 px for body copy, line height around 1.6.

Cascadia Mono · codes, IDs, plates

ABCD-EFGH   #10007919

Page titleDrive together
SectionDrive together
BodyDrive together
Small printDrive together
05

How we write

Like a driver talking to another driver. British English, short sentences, a bit of cheek. If a sentence would fit in a press release, rewrite it.

WriteSpawn protection now lasts 30 seconds.

NotWe're thrilled to unlock a seamless, next-level spawn experience!

Say what changed. Drivers can smell a press release from the services.

WriteThat code didn't work. Codes change every 30 seconds, so try the newest.

NotOops! Something went wrong 😅 Please try again later!

Tell them what happened and what to do next. No 'oops', no emoji.

WriteStaff can't turn this off. We did check.

NotUnfortunately, this action is not permitted for users with elevated privileges.

A bit of cheek is fine. Corporate isn't.

06

Please don't

Every one of these has happened to somebody's logo. Don't let it happen to ours.

Stretched
Recoloured
Glow and effects
Leaning backwards
On a busy background
Outlined
07

What you can and can't do

The name and logo are ours. You're welcome to use them to talk about us. You're not welcome to use them to be us.

Go for it

  • Use the logo to show you drive on DriverMP: your stream, your videos, your VTC page.
  • Write about us, review us, roast us. Use the logo in the article.
  • Link to drivermp.com with the logo or the name.
  • Put the mark on a convoy poster for an event on our servers.

Not without asking

  • Suggest you're official, a partner or staff when you're not.
  • Sell anything with our name or logo on it.
  • Use it in your own name or logo, like "DriverMP Pro" or "DMP Hosting".
  • Change the logo: no stretching, recolouring, glow, chrome or AI touch-ups.
  • Use it for anything dodgy: scams, fake giveaways, pretending to be us.

Something not on the list? Ask us on Discord before you print 500 of them. Euro Truck Simulator 2 and SCS Software are trademarks of SCS Software, and DriverMP isn't affiliated with them, so their branding has rules of its own.

08

Downloads

Vector files, with the font built in, so they look right anywhere.

09

Partner with us

Got a VTC, a stream, a mod, a convoy or a slightly unhinged idea? We're up for it. Pull in and tell us.

hello@drivermp.com
Write to us

We read everything. Good ones get a reply fast, the rest get one eventually.

What lands well

  • Who you are and what you drive
  • What you'd like to do together
  • Numbers if you've got them, honesty if you haven't

What lands in the bin

  • "Dear Sir/Madam"
  • Crypto, NFTs, or anything "on the blockchain"
  • Being paid in "exposure"
  • "Quick question", followed by 2,000 words